> The Issue
Our client needed a current market assessment of potential opportunities and threats to their Phase III product. They also requested an associated valuation.
> Our Approach
We sourced and analyzed the best available data, and designed and conducted research to gather insights from key market stakeholders: payers, treating physicians, patients and opinion leaders. We developed a transparent and robust forecast which leveraged the insights from this process.
> The Result
Our output identified high probability/high impact events. We then estimated the product’s potential and associated NPVs based on different scenarios. Based upon this output, we offered actionable recommendations to support future investment and development planning.
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