Podcast: Value-based pricing process – What impact will it have on the UK pharmaceutical market?
A new value-based pricing (VBP) process is scheduled to come into effect in the UK in January 2014. However, there has been a significant delay in determining how this would work in practice.
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Join our experts to understand what VBP is all about and what impact it will have on the UK pharmaceutical market.
Key discussion points include:
• How is VBP envisaged to be implemented?
• When will VBP come into effect?
• What impact will VBP have on the UK market?
Your expert hosts for this session:
• Tijana Ignjatovic – Lead Analyst, Market Access, Datamonitor Healthcare
• Francesca Bruce – Senior Reporter, SCRIP Intelligence
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Posted in Strategy.